alli Phillips
Graphic Design | Photography

Roots Body Care


roots body care


Roots Body Care was born from a Mother's love and resourcefulness. Lizz, the founder, has a son with severe skin sensitivity and when she discovered no products worked for her son she decided to create her own. When Lizz came to me she knew she had a good product but she had no idea how to sell it or even what to call it. Through a brand discovery process we decided on the name roots for two reasons it was an ode to her father who owned an olive tree orchard as well as it represented the all natural ingredients that came from the ground. From there we worked together to create a color scheme that reflected the natural ingredients. After production, we took pictures of the product and built an e-commerce site where she could sell her product.


Brand Identity



roots logo homepage2.jpg
roots mood board.jpg
roots labels2x.png
all logos.jpg